Tag Archives: online business

The Importance Of A Website For Small Business

It is no secret that online presence is a must for any business, big or small. Yet, some small business owners do not have websites for their business. The trends that are followed in today’s markets are defined online and if you do not have your own business website, you end up missing out the benefits. Here are some of the top reasons why small businesses should have websites.

An online identity

What do you do when someone mentions a company name or a product name? You would quickly look it up on the web. And that is exactly what your prospective customers would do when you tell them about your company. But if you do not have a website of your own, the search will not return any results. Without a website, you have no chance of creating an online presence. This is practically fatal in today’s market where reputations are built and destroyed online.

Generate leads

Websites are great for generating leads. There are a lot of activities that you have to do in parallel to having a website to generate leads. But getting a website created and updated is the first step. When a potential client performs a search that is related to the niche of products or services you have to offer and your website listing appears in the search results, you never know which hit might turn into a potential business opportunity.

Point of contact

Websites are also great for being a universal point of contact. You can ask your website developer to create a contact form that both clients and potential employees can use to get in touch with you. Also, you can add a section in the website that contains the contact details of your business like postal address and phone number. This will be always accessible for anyone who wants your contact information at any given point of time.

As an introduction

Websites are go-to places for people who are looking to find out more about you. So, if you design your website effectively and ensure that the content has a good impact, you can portray a great first impression to someone who is looking to find out more about you. This will go a long way in not only establishing a reputation but also retaining it.

As a platform for announcements

You can also use your website to announce any developments in your company and also advertise your achievements. These announcements play a key role in acquiring new clients and talent to your company, ensuring that the growth is continuous and substantial over a period of time.

5 Tips to Grow Online Business

Being an online entrepreneur can be really tough since the internet market grows on a daily basis. But starting and even growing an online business can also lead you to great success if you do it right.  Here are a few tips to help you start and grow an online business successfully.

1. Ideas are worth nothing

When it comes to starting and operating an online business, a great idea is worth nothing at all unless you take action on it.  Once you have a good idea, you need to think it through and then do something about it or it will not do you any good at all.

2. Sell processes

When you have an online business, you might sell a specific product or service, but what you are really selling is the entire process.  Whether you have a blog, an online store, or a specific service, you need the entire experience for your viewers and customers to be something they enjoy so that they will return.  Look at the entire experience someone might have with your business and you will be much more successful.

3. Watch for copycats

If the site you build starts a trend, gets copied, or if the products you have on it get cloned, it is a sign that you are doing something right.  If no one copies what you are doing, you might want to look into things you might be doing wrong.  Make sure you have everything in line in terms of copyright infringement so that you do not have to deal with too many legal hassles and then enjoy the sign that you are on the right track as others start to copy you.

4.  Watch for trends over traffic

Many online entrepreneurs become obsessed with the amount of traffic they receive.  Instead of watching for traffic, you need to look at trends.  Is your site growing?  Do you have a steady number of visitors?  You can judge your success much more easily when you look at percentages and not direct number of visitors.

5. Love what you do

If you do not like a particular idea yourself, but feel it would probably make a lot of money online, you should perhaps consider looking for a new idea.  You might make some money, but without your enthusiasm behind the idea, you will likely not work on the site and business as hard and the entire interlude may not last long.  The best projects give you thrills and make you money at the same time.

Having an online business may not be easy, but it is something that can absolutely be successful, even in today’s exploding online market.  Weigh your idea with care and move forward only with things you love and truly believe will work.  Then, build your business in a steady manner and watch the profits begin to pour in.

Mistakes to avoid in online marketing

 You’ve set up an online business. What’s next? To bring clients and customers on board, you have to market it. Note that without marketing, all your efforts will go in vain. Most online business owners realize that websites are very important to connect with their clients. In fact, many customers expect a business to have a website.

Before you start marketing online through your website, here are a few points to ponder over.

Have a common webpage for all your visitors

Your homepage should point people to the information they came to see, without delay. Most companies serve several market segments; therefore they may have a collection of products (or services). While one customer benefits from a particular segment, others will not.

Your goals should be to help your customers find the right page quickly. For example, you have a company that sells computer peripherals but you also have a web hosting business. Your website can be divided into two areas, catering to specific customers. The thing is, when everything is collected at one place on your website, your customers will be forced to search for information relevant to them.

Landing pages are generic

Visitors to your website, who have come through a pay-per-click advertisement, should see relevant information only. It can often be difficult to find the exact thing you are looking for, online. If a customer arrives through a PPC and he or she does not find relevant information on the landing page, there is a high chance that you might lose a sale. Also think about displaying an offer, to give your prospects an added incentive to buy from you.

Copy should be nicely written

The content that you show on your website is important for online marketing, because through it you can build credibility and trust with your customer. Since your customers are not able to see you in person, they are going to rely on what you have written about your company. When the copy is poorly written or is otherwise uninformative, it is akin to a sleazy and uninformed sales representative. A nicely written sales copy can get the customers rolling in.

Sales messages are missing (once the customer starts shopping)

It has been seen that close to 60% of the orders that start online are not completed. There are many customers who will fill a shopping cart (online) and then on second thought, simply abandon it.
One way to prevent this is to hit the customer with sales messages, till he or she finally checks out. Even the check out page cannot be sterile.