Tag Archives: marketing

Tight Budget? Try These Online Marketing Tips

Internet provides endless opportunities for online marketing. With the introduction of technologies (such as mobile apps, cloud computing, etc) and social media, creating an online business and maintaining it is easier than ever.

The internet is a storehouse of lots of information and customers often have to search to find what they want. You know you have a great product (or service) and it is competitively priced. But how are you going to get this information in front of your customers and at the right time? This can be a challenging job. If you are a small online company, you would not have a lot of money to spend on online marketing (Pay per click, professional SEO). So how are you going to make sure that your customers will find you? Here are some online marketing tips.

Understand who you are marketing to

Unless your audience is clearly defined, you will be speaking to the wind and whatever marketing plan you have, will not be successful. Ask yourself these questions and reflect on them.

Who is going to buy your products?

What will be their age group?

What are their interests?

How much money can they spend?

Goals must be occasionally reset

How are you looking to gain from online marketing? Do you want increased awareness? More revenue, perhaps? Your goals may be many, but you have to keep track and measure how successful your work has been. When initial goals have been reached, set other goals.

Decide on a budget

Now that you have clarity on where your market lies, plan the budget. The best thing about marketing your online business is even when the budget is tight, you can get success. Putting all your energy into free online marketing may not be a good thing. Understand what marketing outlets have the potential to bring business and invest in them carefully.

Branding

There is the competition and then there’s you. You have to make your company distinct. There are many others like you who are trying to sell their products/services online. So how can you make your brand stand out? Decide on the image you want to portray for your business. Work on a strong media presence. Make time to interact with your customers and work on relationship building.

SEO

If you don’t understand SEO well, it can be time consuming and complicated. But making your website appealing to search engines is very important, especially if you are a small business. If you do not do it properly you will only be wasting time. Read up resources on the web. If you can stretch your budget a little more, hire SEO experts.

Did you try any of the above tips? Share your thoughts below.

A brief introduction to affiliate marketing

If you are the owner or the moderator of a site that has substantial traffic, you can use this to your advantage and generate revenue. Affiliate marketing program is a system where you offer to advertise the products or services of whoever you affiliate yourself with. Depending on the agreement that you made with your affiliate, you will be paid a commission. A lot of people have used the affiliate marketing program to generate a lot of revenue.

The type of ads that you are required to display depends on whether you are taking the decision or you let the affiliate you are associated with dictate the terms. If you have a website with excellent traffic, you have a good chance of earning substantial sums of money through affiliate marketing.

Banner ads and text ads

Usually, the advertisements displayed on your site will be banner ads or text ads. Of course, you will have to make the provision for displaying these ads on your website, in the source code. You might have to contact your web developer for this. All these ads will have a hyperlink to the affiliate site. When a user clicks on the ad, he/she will be redirected to the affiliate’s website

Revenue calculation in affiliate marketing

There are three main ways in which revenue is given in affiliate marketing. They are Pay per Click, Pay per Lead and Pay per Sale.

Pay Per Click: As the name suggests, you will get paid when a visitor to your site clicks on the advertisement and visits the advertiser’s site. You might get the impression that this is the most lucrative option as you will be paid every time someone clicks on the links on your site. But the truth is that there are a number of factors on which PPC revenue depends, the most prominent of which is the bid price. That is the reason why earning a substantial revenue in PPC marketing needs some experience and skill.

Pay Per Lead: If the redirect from your site to the advertisers’ manages to generate a lead, like a contact, email subscription or file downloads, you will be paid a commission. This is by far the most lucrative revenue model in affiliate marketing.

Pay Per Sale: In this revenue model, you will be paid only if the redirect from the advertisement in your site manages to generate a sale. Pay per Sale manages to generate bulk revenues in affiliate marketing.

Affiliate marketing is a slow but lucrative business proposition. The key is to ensure that you remain committed to increasing the rankings of your web page and have patience. The revenue will come in automatically.